About Real Good Group

REAL Good Group is an independent insurance agency that was created to make a generational impact in the lives of the people of central Kentucky. Based out of Lexington, Kentucky, Real Good Group is the Dave Ramsey Endorsed Insurance Agency for Kentucky. Our entire staff is full of licensed insurance advisors. We pride ourselves in giving open-handed advice. At Real Good Group, you should never feel sold to. We want to earn your trust above all else. And we believe good advice, without being pushy is the best way to do that. With more than 15 insurance carriers, we are Kentucky's best choice for shopping insurance.

Companies Represented

  • Agc
  • Auto Owners
  • Cincinnati
  • Grange
  • Great American
  • Guard
  • Kemi
  • Liberty Mutual
  • Openly
  • Progressive
  • Safeco
  • Selective
  • State Auto
  • The Hartford
  • Travelers
  • Westfield

Real Good Group Agents

Insurance Products Offered

  • Car Insurance
  • Commercial Insurance
  • Group Benefits
  • Home Insurance
  • Life Insurance
  • Umbrella Insurance
  • Workers Compensation


  • Amy R. about 1 month ago

    I’m sure Christian Moore has saved us $1,000’s over the years. I have been working with Janie off and on for a few years and she provides speedy and accurate service. She is a pleasure to work with. I never dread having to contact my insurance agency because Janie is top notch!

  • Jon M. 2 months ago

    If you are in the Lexington area and are in need of some Real Good insurance advice, look no further than the folks at REAL insurance Agency! The folks at REAL insurance Agency are ready to serve up some quick and friendly service and get you where you need to be in your commercial, home or auto needs. The Miracles recently opened SafeGuard Safety Solutions, LLC and Reorganized Solutions. Every cent counts in running our home and businesses. Our growth will be determined by our hard work, determination and how we treat others. It's not about the money that we make, but the friendships and business relationships that we encounter and foster along the way. Be kind, be giving, be happy and try to be Real Good. Call Christian Moore or any of the other great folks over at REAL insurance Agency and get your quote today.

  • Gary G. 3 months ago

    We experienced excellent customer service when comparing rates prior to committing to our current policy, cancelling our old travel trailer's coverage, adding our new travel trailer and on our claim for our travel trailer's repairs. I was very grateful when the owner, Christian Moore and our agent ,Trinity Davis, reached out to my wife and me with condolences when our pastor passed away due to complications with COVID-19. That is service unheard of in these times. This act of kindness and concern is evidence that Christ is foremost in their lives and business. We have been satisfied beyond our expectations in our dealings with the Real Good Group. We have and will continue to recommend Real Good Group's services to our family and friends. Gary Greer

  • David R. 3 months ago

    I’ve known Danielle for many many years. Every since I was little. She helped me get the best price she could get for me. Thank you Danielle for finding me the best deal on insurance

  • Hannah B. 3 months ago

    The Real Good Group has been great to work with. They have found me the best and most affordable policy and are always quick to respond to my questions. I would highly recommend!

  • Nicole F. 4 months ago

    Zach is always great ,he takes care of me even when his on vacation! They have great customer service!

  • Dwayne S. 4 months ago

    It was a great experience working with Chase Clark..he answered all my questions and was very nice,and always responded..hopefully in the future I can continue to stay with Real good group insurance without to much rise in cost.. Thanks Dwayne..

  • Daniel T. 4 months ago

    They're very easy to work with, great communication and reasonable prices. Highly recommend them.

  • A U. 4 months ago

    This is a great company with great people. They will save you money, give you sound advice, and take good care of you along the way. I highly recommend them!

  • Isaiah H. 4 months ago

    Working with Trinity was extremely carefree. He took all my information down and helped guide me through the different coverage options. Not only that, he assisted me as I was pursuing insurance companies he didn’t cover. Everything from answering questions to proof reading quotes. He’ll have your back through the entire process!

  • A U. 4 months ago

    Trinity has been awesome in getting our best rate possible and we are saving a lot of money on our insurance costs! Thanks a lot to this Dave Ramsey recommended business!

  • Joseph B. 4 months ago

    Janie with The Real Insurance Agency has been amazing to work with. Always very quick to get back to me with a quote and always a great price. I had a fire at one of my rental properties a few months ago that really scared me but Christian and Janie helped me with filing a claim and answered every question I had.

  • A U. 4 months ago

    Trinity Davis was great. Saved me money with better coverage on umbrella and home policies while being very friendly and knowledgeable. I would definitely recommend Trinity to anyone seeking an independent agent for insurance.

  • X Re Ac Tiiv E25x 4 months ago

    Danielle is amazing she helped me so much and answered every question I could ever have. If I could id give 6 star but since the cap is 5 I'll just leave 5 stars.

  • Shelly O. 4 months ago

    Danielle Meek has save me money on my insurance thank u so much we really appreciate..

  • David C. 4 months ago

    Trinity Davis was great. Saved me money with better coverage on umbrella and home policies while being very friendly and knowledgeable. I would definitely recommend Trinity to anyone seeking an independent agent for insurance.

  • Jessica P. 5 months ago


  • Charleigh R. 5 months ago

    Danielle helped me so much. She is amazing and such a sweetheart.

  • Ken L. 5 months ago

    I very recently became dissatisfied with the auto insurance company I had at that time. Through word of mouth I learned of a new insurance company that is making quite a reputable name for itself-+-i made the call to REAL GOOD GROUP and was promptly greeted on the other end by one of their experienced and knowledgeable representatives. Danielle efficiently explained the coverages and what they offered in terms of limits and allowances. Throughout the remainder of the call, Danielle informed me, effectively, that my quote is locked in and that she would personally assist me with cancelling the obsolete policy with the other agency. She saved me a significant amount of money with a policy perfect for my needs and budget. I highly recommend Real Good Group for auto insurance, anything else is a not real good group!

  • Shelby D. 5 months ago

    Danielle was PHENOMENAL! No other way to describe it! Her customer service is impeccable and unbeatable! She was so friendly and answered all of my questions! She also saved me money AND was able to provide me with MORE coverage! I should’ve switched sooner! Thanks Danielle! -Shelby D

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Agency's Business Hours

  • Monday 8:00 AM – 7:00 PM
  • Tuesday 8:00 AM – 7:00 PM
  • Wednesday 8:00 AM – 7:00 PM
  • Thursday 8:00 AM – 7:00 PM
  • Friday 8:00 AM – 7:00 PM
  • Saturday 9:00 AM – 12:00 PM
  • Sunday Closed
  • Mon 8:00 AM – 7:00 PM
  • Tue 8:00 AM – 7:00 PM
  • Wed 8:00 AM – 7:00 PM
  • Thu 8:00 AM – 7:00 PM
  • Fri 8:00 AM – 7:00 PM
  • Sat 9:00 AM – 12:00 PM
  • Sun Closed

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