About Real Good Group

REAL Good Group is an independent insurance agency that was created to make a generational impact in the lives of the people of central Kentucky. Based out of Lexington, Kentucky, Real Good Group is the Dave Ramsey Endorsed Insurance Agency for Kentucky. Our entire staff is full of licensed insurance advisors. We pride ourselves in giving open-handed advice. At Real Good Group, you should never feel sold to. We want to earn your trust above all else. And we believe good advice, without being pushy is the best way to do that. With more than 15 insurance carriers, we are Kentucky's best choice for shopping insurance.

Companies Represented

  • Agc
  • Auto Owners
  • Cincinnati
  • Grange
  • Great American
  • Guard
  • Kemi
  • Liberty Mutual
  • Openly
  • Progressive
  • Safeco
  • Selective
  • State Auto
  • The Hartford
  • Travelers
  • Westfield

Real Good Group Agents

Insurance Products Offered

  • Car Insurance
  • Commercial Insurance
  • Group Benefits
  • Home Insurance
  • Life Insurance
  • Umbrella Insurance
  • Workers Compensation


  • Petri N. 26 days ago

    Trinity is very knowledgeable, answers quickly, gets the best deal for insurance and is great and easy to work with to boot! Insurance rates should be checked every few years, and we're glad we came across this business. We're saving while getting even better terms than with our earlier deal directly through a major insurance agency.

  • Denise R. about 2 months ago

    We recently got insurance from Real Good Group for our new home. Our agent, Heather Lacy, was very cooperative and we got our quote very quickly. Our premium is very affordable too! Thank you so much for working with us!! Sincerely, Jeff and Denise Morris

  • Deborah G. about 2 months ago

    Danielle helped me find a much cheaper home owners policy with better coverage than I did on my own. Plus, when I move from Georgia to Kentucky she found a better auto policy and cheaper than the one I have currently Do not ignore the savings and courtesy the Real good Group can offer you. I almost let it slip away but I am do glad I did call them back.

  • Rochellle A. 3 months ago

    Trinity and Heather dealt with my situation in integrity and compassion. I was upfront and honest with them and they did the same for me so the results would be about my best interests. And talk about promptness--Trinity's turn-around time on responding is simply impressive. He definitely works with excellence in mind!

  • Jonathan S. 3 months ago

    What an easy and enjoyable experience! And when you find out you will be saving $2700 a year on your home and auto insurance (?!?!) let's just say that I'm a believer in the great work this team is doing. I'll be recommending my friends and family for sure!

  • Dondeago B. 3 months ago

    Janie help me through the process of coverage needed. Got back to me in a timely matter. Was knowledgeable about policy details.

  • Nathan S. 4 months ago

    Trinity was very helpful with my homeowner's and auto policy. Very knowledgeable, saved me a lot of money compared to other insurance companies we received quotes from. I'd highly recommend Trinity and The Real Good Group. Thanks so much!

  • Jennifer C. 5 months ago

    I had an amazing experience working with Trinity. He took his time to explain things I didn’t know about. Trinity was super helpful and I would highly recommend the Real Good Group!!

  • Kelli F. 6 months ago

    Chase was incredibly helpful to my husband and I as we were searching for a homeowners insurance policy for our first home. It was a very easy process. We appreciated this part of our house buying journey being so simple.

  • David V. 6 months ago

    I found Christian and the Real Good Group through Dave Ramsey. I had some high expectations they have exceeded those. Christian has helped save my clients and company thousands of dollars across multiple commercial lines. I would and do recommend their company to everyone who asks.

  • Lacey C. 6 months ago

    I've had a really great experience working with Real Good Group so far. I'm a first-time homebuyer, and it's an overwhelming, complicated process. Working with Danielle has been one of the easiest and most pleasant parts of it! Not only is she quick to respond, kind, and helpful, but she got me BY FAR the best insurance rate... and I did a lot of shopping around, so that's saying something! I highly recommend them.

  • Amy R. 8 months ago

    I’m sure Christian Moore has saved us $1,000’s over the years. I have been working with Janie off and on for a few years and she provides speedy and accurate service. She is a pleasure to work with. I never dread having to contact my insurance agency because Janie is top notch!

  • Jon M. 8 months ago

    If you are in the Lexington area and are in need of some Real Good insurance advice, look no further than the folks at REAL insurance Agency! The folks at REAL insurance Agency are ready to serve up some quick and friendly service and get you where you need to be in your commercial, home or auto needs. The Miracles recently opened SafeGuard Safety Solutions, LLC and Reorganized Solutions. Every cent counts in running our home and businesses. Our growth will be determined by our hard work, determination and how we treat others. It's not about the money that we make, but the friendships and business relationships that we encounter and foster along the way. Be kind, be giving, be happy and try to be Real Good. Call Christian Moore or any of the other great folks over at REAL insurance Agency and get your quote today.

  • Gary G. 9 months ago

    We experienced excellent customer service when comparing rates prior to committing to our current policy, cancelling our old travel trailer's coverage, adding our new travel trailer and on our claim for our travel trailer's repairs. I was very grateful when the owner, Christian Moore and our agent ,Trinity Davis, reached out to my wife and me with condolences when our pastor passed away due to complications with COVID-19. That is service unheard of in these times. This act of kindness and concern is evidence that Christ is foremost in their lives and business. We have been satisfied beyond our expectations in our dealings with the Real Good Group. We have and will continue to recommend Real Good Group's services to our family and friends. Gary Greer

  • David R. 10 months ago

    I’ve known Danielle for many many years. Every since I was little. She helped me get the best price she could get for me. Thank you Danielle for finding me the best deal on insurance

  • Hannah B. 10 months ago

    The Real Good Group has been great to work with. They have found me the best and most affordable policy and are always quick to respond to my questions. I would highly recommend!

  • Nicole F. 10 months ago

    Zach is always great ,he takes care of me even when his on vacation! They have great customer service!

  • Dwayne S. 10 months ago

    It was a great experience working with Chase Clark..he answered all my questions and was very nice,and always responded..hopefully in the future I can continue to stay with Real good group insurance without to much rise in cost.. Thanks Dwayne..

  • Daniel T. 10 months ago

    They're very easy to work with, great communication and reasonable prices. Highly recommend them.

  • A U. 10 months ago

    This is a great company with great people. They will save you money, give you sound advice, and take good care of you along the way. I highly recommend them!

  Displaying reviews 1 - 20 of 42 in total  

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Agency's Business Hours

  • Monday 8:00 AM – 5:30 PM
  • Tuesday 8:00 AM – 5:30 PM
  • Wednesday 8:00 AM – 5:30 PM
  • Thursday 8:00 AM – 5:30 PM
  • Friday 8:00 AM – 5:30 PM
  • Saturday Closed
  • Sunday Closed
  • Mon 8:00 AM – 5:30 PM
  • Tue 8:00 AM – 5:30 PM
  • Wed 8:00 AM – 5:30 PM
  • Thu 8:00 AM – 5:30 PM
  • Fri 8:00 AM – 5:30 PM
  • Sat Closed
  • Sun Closed

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