Cardinal Insurance GroupInsurance Agency

735 S Garfield Ave #120, Traverse City, MI 49686, USA
58 Reviews

About Cardinal Insurance Group: From the very start, it was clear that our President, Linda M. Fisher’s passion in life was helping others. Her volunteering began in her teens, and has continued over 25 years serving on committees and boards of charities including Big Brothers Big Sisters, Child & Family Services, Women’s Council of Realtors, Bras for a Cause, Goodwill Industries, and Michigan Make-A-Wish. In fact when an insurance agency in San Diego was having a sock drive to benefit homeless women and children, Linda purchased and delivered 50 pairs of socks to them before her conference. Her volunteering within her industry has been strong and consistent as well with over 20 years of service on boards, committees and task forces with the Michigan Association of Insurance Agents, where she currently serves as a State District Board Director, and where she previously chaired the Michigan Young Agent’s Council. Linda’s career began in 1988 as a receptionist at an independent insurance agency as a means to pay for college. Within the first year she fell in love with the challenge of insurance and the opportunity to truly make a difference in people’s lives when they have suffered a loss and it matters the most. After 16 years of gaining valuable experience working for agencies, Linda built Fisher Agency Inc, DBA Cardinal Insurance Group in 2004 from scratch. It was a huge risk in a male dominated field with few female owned agencies, but her goal was specific and clear; to take care of people. Cardinal Insurance is not in business to just sell insurance; that is simply a result of what they do. They are in business to make a difference in the lives of their entire community. Linda wanted to own an agency that built relationships with clients while at the same time worked to improve the lives of everyone they could possibly help. The incredible success of Cardinal Insurance shows that Linda’s career move was the right one for her, for her agency’s clients, and for her community as a whole. “…they see just how involved we are in our community and the compassion we show by our tireless work with local charities.” Clients come to us because they want a warmer reception than they would get with a national firm over the phone. Clients know we will have that friendly, caring atmosphere because they see just how involved we are in our community and the compassion we show by our tireless work with local charities. We believe in taking the time to patiently explain complicated insurance matters in a way that’s easy for people to understand. We give genuine, honest, straightforward information without pushing clients to buy coverage that they don’t need or want. When we provide this superior service to each individual while going above and beyond to build relationships with our clients, they will see how passionate we are for our work and for personal connection. At Cardinal Insurance we combine decades of insurance specific knowledge with candid honest examples to help clients make the decisions that they believe are best for them and their families.“A passion for protection.”When clients come to us, our agents are attentive to their needs and listen to their concerns. Our primary goal when working with clients is not to just sell insurance; but to provide them with the knowledge that they need to make their insurance buying decisions. Insurance is what we do all day; it’s our focus, our passion; and when we meet with prospective clients, we want to know what they dream about and who they are so that when we build that shield of protection, we build it around what they want out of life. In all that we do, passion is the resounding why for Cardinal Insurance Group. We have immense passion for our clients, for our employees and their families, our company and vendor partners, and for our community. Whether we are educating and protecting our clients, volunteering for local fundraisers, granting wishes to sick children, or donating our time and money; the passion to take care of people is at the core of all that we do.

Companies represented: Auto Owners, Pioneer State Mutual, Wolverine Mutual, Progressive, Hagerty, Foremost Insurance Group

Languages spoken: English

Licensed in: MICHIGAN

Insurance Products Offered

  • Luxury Home
  • Seasonal Home
  • Vacation Homes
  • Sports Car Insurance
  • Mobile Home
  • Pet Insurance
  • Wedding Insurance
  • Home Under Construction
  • Builders Risk Insurance
  • Landscaping Insurance
  • Landscape Insurance
  • Construction Insurance
  • Restaurant Insurance
  • Boat Insurance
  • Landlord Insurance
  • High Value Home
  • Classic Car Insurance
  • Mortgage Payoff
  • Whole Life
  • Universal Life
  • Annuity
  • Term Life Insurance
  • Professional Liability
  • Workers Compensation
  • Commercial Umbrella
  • Commercial Property
  • Business Auto
  • General Liability
  • Flood
  • Condo
  • Renters
  • Umbrella
  • Rental Dwelling
  • Motorcycle
  • Watercraft
  • Commercial Insurance
  • Business Insurance
  • Life Insurance
  • Home Insurance
  • Auto Insurance


  • Teresa F. 8 days ago

    For our needs we were able to switch companies getting more coverage and save a noticeable amount. We are very pleased.

  • Carol F. about 1 month ago

    Always HONEST, very responsive & always above and beyond the call of duty!!

  • Ryan S. about 1 month ago

    Awesome group of professionals!

  • John W. 2 months ago

    Communication is the key to any organization success and Cardinal does an excellent job.

  • Laura L. 2 months ago

    Very thorough, organized, quick responses, knowledgeable, friendly, helpful, etc etc. all that positive stuff! Corrina is great!

  • Andrew T. 2 months ago

    Anytime we have to make a change or even a simple question answered all the staff is able to help! We will continue to be customer's with Cardinal Insurance.

  • Brenda S. 2 months ago

    Friendly staff. Quick to answer questions and get back with you.

  • Thomas G. 2 months ago

    Quick, attentive and thorough when addressing our needs.

  • Carolyn S. 2 months ago

    Everyone at Cardinal Insurance has been very professional and expedient at answering all our questions. They provide great service with a super friendly attitude. I have recommended their services to several people and they have been very happy as well. Thank you, Cardinal Insurance for all our insurance needs.

  • Ryan F. 2 months ago

    Easy to talk with and great customer service. A wide variety of options to get the best possible coverage for you're money. reliable. Honest..trustworthy..

  • Nadine B. 2 months ago

    The staff is friendly and always available to answer questions.

  • Kimberlee B. 6 months ago

    You’re customer service is fantastic!

  • Carla W. 6 months ago

    Linda and her staff are incredibly responsive and helpful for both my business and personal insurance needs. Not only that, but she discovered that my small business should be covered for two different DBA's as my shop is referred to in two different ways. She called and encouraged me to get another DBA and to cover that one as well. Wow! I tell all my friends, customers and family to use Cardinal!

  • Kristine G. 7 months ago

    I like that I am valued each time I contact your office. There is a sense of down to earth communication. I don't feel like I'm a number or a pain. Thank you for always keeping me up to date on things. Continued success for you all. and thanks for helping me to understand and feel at ease with my insurances.{ auto and renters}

  • William K. 7 months ago

    Your service is impeccable and you are all so very friendly. I could not be happier with my experience at Cardinal.

  • Joan S. 7 months ago

    Your insurance agent is always available to answer questions.

  • Linda F. 7 months ago

    Lots of research done to find me the best price and always responsive to my questions

  • Matthew K. 7 months ago

    Great rates and customer service!

  • Jay J. 7 months ago

    Your group has been extremely responsive to any questions I’ve had, and always prepared in advance with my current options on each policy, instead of waiting for me to ask what options I have if I want or need to change a current policy.

  • John S. 7 months ago

    You consistently provide quick responses to questions and concerns. You work for the benefit of the customer in a professional and friendly way.

  • Julie M. 7 months ago

    Flawless execution for my claim when my car was sideswiped. They responded immediately, and in a few days I had the payment from the insurance company! Friendly service and perfect results!

  • Marie C. 7 months ago

    Prompt questions answered, and fast response to policy changes. Great customer service!

  • Jack M. 8 months ago

    We get quick responses to our questions and request for changes. Our questions are answered with thorough responses that allow us to consider options. Agents are always friendly.

  • Kevin R. 8 months ago

    We always get the answers we are looking for:) It's nice to know that we have Cardinal looking out for us. We are confident knowing our insurance needs are met at the best prices available. Thank you Cardinal!!

  • Tammy D. 8 months ago

    I appreciate the Excellent customer service by the staff which communicates all year with important notices and tips. They have competitive rates but mainly their superior industry knowledge, how wellthey take care of their clients and their community involvement is what shines for cardinal insurance.

  • Jack M. 8 months ago

    We get quick responses to our questions and request for changes. Our questions are answered with thorough responses that allow us to consider options. Agents are always friendly.

  • Steven R. 8 months ago

    Always keeping me updated on my insurance, and looking for the best rates that fit my insurance needs.

  • Stephen B. 8 months ago

    Answer questions prompt service on policy revisions etc

  • Doris N. 9 months ago

    When I change my cars coverages, it is done just as I want it. Thank you for your service. Doris

  • Albert S. 9 months ago

    Any question that I have or need to add to our policy, I can just make a phone call and it is handled with ease. This is convenient for us since we live 600 miles away.

  • Trevor K. 9 months ago

    I always appreciate prompt responses to emails or other requests. I called a previous insurance agent regarding life policies, and he failed to respond to me over a period of a few weeks. Time is valuable, and with Cardinal Insurance I never have problems like this. The entire team has been very helpful from the beginning.

  • Todd J. 9 months ago

    Linda is the BEST !!!

  • Harmon G. 9 months ago

    Kicked everyone's butt on price.

  • Joseph P. 9 months ago

    You keep us up to date with any changes that happens with our policies.

  • Richard D. 9 months ago

    It is nice to know I can call there and get a friendly voice and prompt service I get.

  • Clark S. 10 months ago

    Very thorough, and responsive to all questions. Quick call backs and friendly.

  • Pamela S. 10 months ago

    I was pleased with Dawn's professional assistance when I moved all my coverage from State Farm to Cardinal. I was pleasantly surprised at the large savings and increased coverage. Logan was very helpful and responsive today as I reported replacing my car. I have already referred others to Cardinal and was referred to you by Donna DeSoto.

  • Mark M. 10 months ago

    Excellent follow-up and service.

  • Dalton L. 10 months ago

    Every time I call I am greeted very pleasantly and they always ask how I’m doing. Cardinal dealt with my current accident and I’ve never had an insurance team do such a splendid job. They made sure I was okay, they calmed me down and helped me throughout the whole scary incident. Their rates are low and they are so family friendly. I’m a young driver on my own policy and they walk you through everything and makes you feel like family.

  • Laura M. 10 months ago

    The efficient, timely, and friendly service provided by Cardinal Insurance Group is the reason why we, as their customers, stay with Cardinal! We couldn't be more pleased with how much they have helped us over all these years. Thank you all for how well you take care of us!!

  • Rosemary E. 10 months ago

    Excellent customer service, always friendly and willing to solve any problems. Of course I am a little partial to the owner!

  • Scott M. 10 months ago

    We appreciate you answering our questions and willingness to provide the best rates that fit our insurance needs.

  • Jackson Z. 10 months ago

    Cardinal Insurance has provided both personal and commercial coverage for me for many many years. They have always provided professional and personal service with great ethical standards.

  • Roger S. 10 months ago

    Cardinal Insurance, under a different name for many years, has been the key to my personal and business insurance for around 20 years. Their knowledge and expertise in all areas of insurance is remarkable. They have insured my construction company, rental properties, home , auto (with 4 kids going through the challenging teen years of driving), boats and snowmobiles. When we really needed our agent on our side after a fire destroyed a duplex we owned, down to minor fender benders, our agent was “in our corner” to help us through the process. We are thankful and at peace with Cardinal Insurance on our team.

  • Michael L. 10 months ago

    We always know we can count on Cardinal to help us with any insurance issues that arise. Staff is always friendly, helpful and are great about returning calls and emails . Thank you for your work!!

  • Gerald T. 10 months ago

    We have been doing business with Cardinal Insurance for years. They are a very knowledgeable group of agents! Couldn’t be more pleased with the way they work with us to make sure we are getting the best coverage for our needs. Thank you!

  • Carol F. 10 months ago

    Honest, efficient, caring, knowledgeable & conscientious! You can NOT find a better company to have in your corner for many of THE most important major investments in your life (home, car, life, liability, etc.)!! What a joy it is to NOT have to worry that you are in totally trustworthy hands & you don't have to think twice about knowing that they have your back -- especially when it comes to pricing & coverage!

  • Gerald H. 10 months ago

    They are very polite on dealing with and if you need something they are there to help you

  • Ronald W. 10 months ago

    Our former agency had morphed into a huge company where we couldn’t get to our agent when needed. We appreciate Cardinals accessibility. The level of service and knowledgeable help is in no way compromised by its size. We love Cardinal Insurance!

  • Jeffrey J. 10 months ago

    Personal service. The great communication thru email, texts and phone calls were awesome! The price was the best and for more coverage than we had!

  • Barbara P. 10 months ago

    Great attention to our needs. We received more coverage and still saved us money! Don’t hesitate to call for quotes.

  • Sara M. 10 months ago

    Your staff is very helpful, easy to talk to and made the switch to your insurance SO easy. On top of saving me more money on my auto insurance, I am able to afford rental insurance as well.

  • Robert B. 10 months ago

    Our Corvette is in storage during the winter months. The tabs come due in March on my birthday. This can be a real hassle as MI requires full coverage be on a vehicle to get license tabs. We had run into an issue with the state on this process where basically they were going to "revoke" the registration. I called Cardinal and within 24 hours it was resolved!

  • Louann W. 11 months ago

    Always quick to answer questions and handle changes.

  • Rodney M. 11 months ago

    Our agent ran our information through the carriers the agency works with to get us the best rate possible. That action literally cut our auto insurance bill in half! So grateful! Every penny counts and this was a substantial savings for us.

  • Jay J. 11 months ago

    I appreciate the quick responses to any and all of my questions as well as working with me on finding the appropriate insurance coverage for my family.

  • Rebecca K. 11 months ago

    Always helpful service when I have questions. Friendly staff and easy to work with.

  • Antonio P. 11 months ago

    Great attention to our needs.

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58 Reviews

Agency's Business Hours

  • Monday 9:00 AM – 5:00 PM
  • Tuesday 9:00 AM – 5:00 PM
  • Wednesday 9:00 AM – 5:00 PM
  • Thursday 9:00 AM – 5:00 PM
  • Friday 9:00 AM – 5:00 PM
  • Saturday Closed
  • Sunday Closed