About Craig Bass
Craig is an experienced insurance professional. Insurance is in his blood. His father was a perennial top performer for Farmers Insurance with a forty-year agency in Torrance, CA. Upon completion of his studies at San Diego State University, he started his own scratch agency in Lomita, CA. He remained an agent, winning every honor Farmers could bestow, establishing himself as a rising star within the company. Within seven years he had attained the pinnacle of Farmers success by being invited to participate in President’s Council, an honor reserved for the upper 1% of agents and district managers.
Looking for greater challenges, Craig turned his agency back over to the company to try his hand at being a district manager. He moved to Colorado for a two-year tutelage. Then he accepted his own small district. He took the district from obscurity to notoriety by increasing both sales and morale. He rapidly established himself an insurance prodigy and a natural leader… a rare combination.
In 2002 Craig returned to California and took the reins of District 9951 in San Diego. The rest is history. Craig turned this small district into a powerhouse, netting him Southern California District Manager of the Year as well as all other awards offered by Farmers. Toppers Club is awarded to the top 15% and he won that twenty- five times. The Championship award goes to the top 5%. He won it eleven times. Lastly, the coveted President’s Council (top 1%) was awarded Craig Bass an amazing ten times.
Craig’s ideas on leadership are sought by high-level corporate managers throughout the industry. Craig is a student of his profession with an unquenchable thirst for knowledge. He attained the American College professional designation LUTC for his studies in Life Insurance sales and is completing the CIC title denoting an exceptional expertise in commercial insurance. Craig understands that sales is an art form, but leadership is a science. He is the rare combination of both. He is at ease managing and operating a one hundred-million-dollar enterprise. He maintains both state insurance and federal licenses. A Craig Bass-led enterprise means two things: high sales and high morale. The subordinates realize he is a mentoring partner as well as a boss. He is followed willingly. In August, 2018 Craig retired from Farmers and joined ISPC in Jan. of 2019.
Craig resides in Point Loma, CA with his wife, Julie and daughter, Rachel. His four adult children, Joshua, Jonathan, Tristan and Alexia have all left the nest and are pursuing their own entrepreneurial or educational endeavors.