#InsuranceAgents: The Person Behind the Professional – Meet Rani Alfers with Farmers Insurance


5 Key Takeaways from Rani Alfers

  1. Keep moving, keep moving, keep moving.
  2. Keep learning.
  3. Reevaluate your brand and how you’re marketing yourself.
  4. Time blocking is so important.
  5. Be fluid.

Today on the Person Behind the Professional we are excited to be talking with Rani Alfers. Rani is a Farmers Insurance agent in Dallas, Texas. She started back in 2005 when she moved to Texas from Louisiana. Her agency has been named as one of the best home and auto insurance agencies by Dallas Magazine, in part due to her love for building long-lasting relationships with her clients and providing value for them on a consistent basis.

Rani started her agency from scratch, which may seem hard, but she likes to see things come to fruition through working, so it was perfect for her. She talks about why entrepreneurship works for her. It allows her to control her destiny and whether or not she succeeds. This level of control gives her a lot of stability because she finds comfort in being in control of her success or failure.

We also talk to Rani about her team and how she’s become one of Dallas Magazine’s Best Home & Auto Agencies. Over fourteen years, it’s been a long process of building a team. She looks for people that have a similar work ethic, but also that she’d personally want to deal with on a professional and personal level. When it comes down to it, she wants to work with people that she enjoys.

When it comes to her ranking in Dallas Magazine, Rani attributes a lot of it to building quality referral relationships. She looks for the best lenders, realtors, and community partners that have the same work ethic and that run their businesses similarly. On the other side, she likes to make sure that valuable clients are not just clients, but fans of the agency and have a great experience. If people are talking about it, generally people like what you’re doing.

Rani talks about so much more like her love for travel, how she and her agency approach marketing strategy, and about her agency’s love for community service and involvement. Please give it a listen and let us know what you think of Rani’s episode!