Introducing BriteBee’s “Bee Responsive” Response Tracking Bot for insurance agencies. Simply place this snippet of code directly on your insurance agency website, and BriteBee’s technology will contact your office anonymously via telephone to aggregate an average response time for your agency. Not only does this tool track your responsiveness, but it also shows how many agencies your time outperforms.
Being able to gather information quickly is paramount for consumers who are in the process of researching. Although they can find most of what they need online, sometimes websites don’t have the answers they are looking for. In the heat of the moment, customers want the answers to their questions as quickly as possible, making them most likely to work with the agency that responds first.
According to Insurance Journal, insurance shoppers now consider timeliness to be the most important differentiator-–above efficiency, professionalism, and knowledge-–when purchasing insurance. As an insurance agent, you need to be aware of what the customer needs and how quickly they will be ready to make a decision. Does this relationship require nurturing? Are they trying to meet a deadline? Chances are that the customer asked several agents, not just you, and if you want their business, you need to be the first one in communication with them.