THE BUZZ

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How BriteBee helped Paradiso drive 57% of site traffic
from Google by revamping website and SEO

ABOUT PARADISO INSURANCE

A local insurance agency that’s part of the community it serves, Paradiso has access to a broad array of insurers and coverages to meet individual customers’ specific situations and needs.

The challenge

A Dated Website with Lots of Content and No SEO Strategy

When Paradiso engaged BriteBee, the company’s website and SEO was doing just okay. Their web pages were ranking well enough, only for the wrong keywords and audiences. The company had plenty of content, but they lacked an overarching content structure and SEO strategy. “When we first joined,” says Jordan McKay, Marketing Manager at Paradiso, “we were showing up in search as an amusement park, not insurance.” The company needed a marketing expert to come in, conduct a full website/SEO audit, and execute a full overhaul.

The Solution

Working together on a full site audit and SEO overhaul

From on-page optimizations, to more technical SEO updates, it was important to Paradiso that BriteBee work with them—that they act as an expert guide and partner. “I feel like we definitely have built a relationship,” says McKay. “It’s on that level of comfort where it’s more of a conversation.”

How Did We Do It?

Aligning site with SEO best practices

  • Sitewide on-page optimizations including headings, content linking, and metadata
  • Site speed and UX improvements including mobile optimization, image and media caching, and simplified site navigation 
  • Optimized Google properties, including Google Analytics, Search Console, and Tag Manager

Blog, site pages, category and tag cleanup

  • Category and tag structure optimized for UX and search
  • Consolidated and categorized blog posts, archived redundant content, and fixed 404 errors
  • Coverage pages and cornerstone content with category and tag strategy
  • Built a library of high-value blog posts, each with category, tags, meta descriptions, images, and proper structure

Tapping into local search traffic

  • Localized keyword strategy to reach primary audience in surrounding communities
  • Put Google My Business listing in good standing, including updated location, NAPWC, hours, information, storefront photos, and audit of all Google reviews

Building out the YouTube channel

  • Branded Paradiso channel for all company videos
  • Video description templates so all video descriptions link to Paradiso website
  • Library of YouTube thumbnails the Paradiso team can use for future videos

Driving leads with targeted PPC campaigns

  • Targeted PPC campaigns, including focused audience, keyword, and bid strategy
  • Campaign creative including ad copy, design, and landing pages

Hear from
Paradiso Insurance

“BriteBee is awesome to work with. After this year of SEO partnership, we've definitely built friendship and comfortability talking back and forth.”

– Jordan McKay, Marketing Coordinator at paradiso insurance

The results

Ranking in local search, driving leads, and regular reporting

01:

Improved SEO

score in Google Lighthouse from 98 to 100, Accessibility from 87 to 94

02:

12 New Deals

closed in October 
2020 alone

03:

188% increase

in URL clicks from organic search and a 245% increase in impressions

04:

4,765 searches

from Google My Business searches

Since the beginning of this relationship some 12 months ago, organic search traffic, keyword rankings, and PPC performance have steadily improved—despite the pandemic. This includes 4,765 new Google My Business searches, as well as a 188% increase in URL clicks from organic search. Today, organic search now accounts for 57% of total website traffic. Beyond the numbers, the Paradiso team benefitted greatly from BriteBee’s approach to sharing knowledge. 

in conclusion

Throughout the process, BriteBee demonstrated their commitment to sharing knowledge, teaching, and empowering the Paradiso team. “Figuring out how to make our website better, making those changes and then finally ranking as an insurance company really helped us with the pandemic, because that’s driving leads to us,” says McKay. 

To keep an eye on progress and make changes where needed, BriteBee sends monthly performance reports and conducts biweekly syncs to walk through each campaign and address any concerns. “Most of all, BriteBee helped us learn. I can message them any time with a question. That this relationship is creating business growth just underscores how easy and valuable it has been for Paradiso.”

Paradiso Insurance is just one of example of many clients we've helped level-up their business! Will you be next?

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