A local insurance agency that’s part of the community it serves, Paradiso has access to a broad array of insurers and coverages to meet individual customers’ specific situations and needs.
The challenge
When Paradiso engaged BriteBee, the company’s website and SEO was doing just okay. Their web pages were ranking well enough, only for the wrong keywords and audiences. The company had plenty of content, but they lacked an overarching content structure and SEO strategy. “When we first joined,” says Jordan McKay, Marketing Manager at Paradiso, “we were showing up in search as an amusement park, not insurance.” The company needed a marketing expert to come in, conduct a full website/SEO audit, and execute a full overhaul.
From on-page optimizations, to more technical SEO updates, it was important to Paradiso that BriteBee work with them—that they act as an expert guide and partner. “I feel like we definitely have built a relationship,” says McKay. “It’s on that level of comfort where it’s more of a conversation.”
– Jordan McKay, Marketing Coordinator at paradiso insurance
score in Google Lighthouse from 98 to 100, Accessibility from 87 to 94
closed in October
2020 alone
in URL clicks from organic search and a 245% increase in impressions
from Google My Business searches
Since the beginning of this relationship some 12 months ago, organic search traffic, keyword rankings, and PPC performance have steadily improved—despite the pandemic. This includes 4,765 new Google My Business searches, as well as a 188% increase in URL clicks from organic search. Today, organic search now accounts for 57% of total website traffic. Beyond the numbers, the Paradiso team benefitted greatly from BriteBee’s approach to sharing knowledge.
Throughout the process, BriteBee demonstrated their commitment to sharing knowledge, teaching, and empowering the Paradiso team. “Figuring out how to make our website better, making those changes and then finally ranking as an insurance company really helped us with the pandemic, because that’s driving leads to us,” says McKay.
To keep an eye on progress and make changes where needed, BriteBee sends monthly performance reports and conducts biweekly syncs to walk through each campaign and address any concerns. “Most of all, BriteBee helped us learn. I can message them any time with a question. That this relationship is creating business growth just underscores how easy and valuable it has been for Paradiso.”
